Custom software for small businesses that outgrew their spreadsheets.

I build custom software for small businesses. Each project has a fixed scope and price, and I deliver it in weeks for less than an agency charges. You own what I build, with no subscriptions.

Your customersYour toolsYour team

You know what you need. You just can't find anyone who'll build it at your size.

  • Your team works across five or six tools that don't talk to each other.
  • The important numbers live in a spreadsheet one person updates by hand.
  • Every agency quote comes back too high and too long.
  • Off-the-shelf software almost fits. The 15% it doesn't handle is eating hours every week.
  • Every tool charges per seat. Adding a team member means another line item on every subscription.
  • You've thought about what you want the software to do. You just need someone who can build it.

Two ways to work together

Custom build

A fixed-price build of one specific tool, scoped in our first conversation. Examples include client portals, internal dashboards, automation between the tools you already use, document processing, custom CRM logic, and reporting.

  • Working software, deployed
  • You own the code and infrastructure
  • Documentation & training included
  • Delivered in weeks

Ongoing partnership

A monthly retainer for companies that want a developer on call. I extend what we built, fix new problems, and change the software when your business changes.

  • Defined monthly hours
  • Shared backlog

Own your software.

When the project is done, the software is yours. The code, the deployment, the documentation, the keys to every service it runs on. No per-seat fees. No vendor lock-in. No monthly subscription that raises its price every January. If you want to hire someone else to maintain or extend it in two years, you can. If you want to sell your business, the software transfers with it.

Off-the-shelf software rents you access to someone else's product. Custom software that you own is an asset on your balance sheet.

How it works

  1. We talk.

    30 minutes, no cost. You describe what's not working. I ask questions. If it's not a fit, I'll tell you.

  2. We scope it.

    I write a proposal that sets the scope, a fixed price, and a timeline.

  3. I build it.

    You see a demo every week, so we catch problems early.

  4. I hand it over.

    I deploy it, train your team, and hand over documentation. If you want ongoing support, we talk about a retainer. If not, it's yours.

Is this a fit?

This is for you if:

  • You run a business of roughly 5 to 50 people, and daily work means moving information between tools that don't talk to each other.
  • You've tried to buy what you need and nothing quite fits.
  • You have a specific problem in mind, or you want help deciding which problem to solve first.
  • You're ready to start a project.

This isn't for you if:

  • You need enterprise-scale software with dozens of integrations and compliance requirements.
  • You want a developer you can direct hour-by-hour. I work on scoped projects, not staff augmentation.
  • You're optimizing for the lowest cost.
  • You want something shipped this week.
  • You're in construction or trades. I have a separate page for you with trades-specific examples.

About me

I've spent 15 years building software. I started personalsoftware.supply because I kept seeing the same thing: small businesses sitting on operational problems that an experienced developer could solve in a few weeks, but every agency they talked to was too expensive.

AI-assisted development changed the cost. One experienced developer can now finish in a few weeks what used to take a team of four three months. That puts custom software within reach of businesses that could never pay for it before.

A few things I've worked on: an AI-driven social media intelligence platform, team project and task management software, a parenting content and community platform, and a global developer platform used by tens of millions of people.

I live and work in Victoria. I work with clients remotely, and on-site when the job needs it.

Common questions

How is this different from hiring a freelancer or an agency?

An agency gives you a team and charges for it. A freelancer costs less but often works without a clear scope or documentation. I deliver scoped, documented work for less than an agency charges, because AI-assisted development lets one experienced developer do work that used to need a team.

I don't really know what I want built. Is that a problem?

No. That's what the initial conversation is for.

What does it actually cost?

I give you a number after the scoping conversation. Every project has a fixed price. I don't bill by the hour.

What if I'm not happy with the result?

You see a demo every week, so you can change direction before the work is far along. We agree on the scope and price before I start, and the price doesn't change.

Do you sign NDAs?

Yes.

What happens to the software after the project is done?

It's yours. I transfer the code, the deployment, and the accounts it runs on to you. If you want me to keep maintaining it, we can set up a retainer. If you want to take it to another developer in two years, you can.

What if I just need advice, not software?

The initial call covers that. Plenty of people just want a second opinion on their setup.

Let's talk

A free 30-minute call. Describe what's not working and I'll tell you if I can help.

Book a 30-minute call

Or email me at hello@personalsoftware.supply